If sales were simple, then every seller and every sales organization would be successful. But there’s more to it, especially in the current landscape.
We’re seeing a fundamental shift in the way customers want to engage, instead of relying only on direct contact with sellers, customers more frequently use digital channels to get answers to questions and even to make purchasing decisions. The seller is moving from guiding every step of the sales process to being a trusted advisor. To fill this role, sellers must regroup and look for other ways to make a difference to their customers.
One way is through understanding the complete 360-degree view of the customer. The seller is not limited to just information from their sales force automation system, but can use data and insights on customers from across the organisation. A 360-degree view provides a way to maximise the limited time a seller has with a customer and to engage them in a personalised, relevant conversation for a greater chance of success. But sellers today are suffering with digital overload from disparate systems that draw focus and time away from their customer engagements. How do we help sellers focus on actions that accelerate revenue?
The cutting-edge AI and collaborative capabilities of Microsoft Dynamics 365 Sales take the 360-degree view of the customer and give sellers the power to focus on the highest priority activity that has the best chance of moving the opportunity forward. Sellers can learn from customer history, access information from external data sources, and get next best actions to take, all within one tool, all within the sellers’ control.
And now, four AI-powered and collaborative digital selling capabilities, previously available only to Dynamics 365 Sales Premium customers, are available for all Dynamics 365 Sales Enterprise customers. You can now use these capabilities in your current environment, with your data and in real sales calls, transforming how your sellers engage with customers.
The AI capabilities in Dynamics 365 Sales are a seller’s superpower. Sellers see, and can act on, suggested actions and collaborate with colleagues all within their flow of work. AI assists in that flow of work, identifying and suggesting actions, but the seller is in control on what to do next.
AI recommendations aren’t just in the context of working on an active deal. Sellers and managers can be proactive and drive successful deal closures with prioritised AI driven recommendations on at-risk or stalled deals. Sellers can see account relationships that are at risk, not just customers with active deals.
It’s easy to activate these features on your existing Dynamics 365 Sales product, just follow the in-app ‘Get started with digital sales’ guidance, complete with step-by-step videos.
1. Allow real-time call insights to drive better call outcomes. Conversation intelligence uses analytics and data science to help a seller be more efficient and productive. Calls are recorded and analyzed in real time with key insight and committed actions generated in the call conversation. Meeting summaries are also generated to save time in capturing the outcome of a call.
2. Enable sellers to collaborate more effectively in the moments that matter. Sales is a team sport. Sellers need to access subject matter expertise in the context of a deal, collaborate with account teams across the globe, and share artifacts with customers throughout the sales lifecycle. With Microsoft Teams chat embedded within Dynamics 365, you can collaborate with stakeholders directly from within Dynamics 365. This allows you to use Dynamics 365 data as an organising layer for your Teams collaboration activity and link chats to Dynamics 365 records, such as leads or opportunities, for convenient access for all participants.
3. Help sellers prioritize activities that will have the highest impact. The sales accelerator in Dynamics 365 Sales helps sellers to sell smartly by building a strong and prioritized pipeline, offering context, and surfacing automated recommendations throughout a sales sequence that helps to speed the sales process.
4. Help sellers focus on the leads and opportunities that are most likely to close. Predictive lead and opportunity scoring uses machine learning models to calculate a score for open leads and opportunities. The score is designed to help a seller prioritize their day and identify records which require immediate attention. With effective prioritization sellers should be able to quickly tackle the right leads and opportunities to increase conversion and close rates.
Conversation intelligence, sales accelerator, and lead and opportunity scoring are available in limited capacity each month, with enough quantity to see the daily productivity difference. Customers who hit the monthly limits, or simply want to enable broader use of these benefits, can upgrade to Dynamics 365 Sales Premium.
With conversation intelligence, sales accelerator, and lead and opportunity scoring, sellers get best-in-class AI capabilities to remember the actions they have committed to, summarize meetings, and help prioritize their worklist. All of this helps your sellers to be more productive and save time by removing manual effort, spending more time selling.
To learn more about these digital selling capabilities, contact firstname.lastname@example.org for a 1-1 call with our head of business development.