Customer experience and customer engagement are two separate CRM entities. Nevertheless, both are significant to a company’s strategy and subsequently, to their overall success.
Positive customer experiences can help generate memorable brand touchpoints, which differentiate your brand from your competitors. Customers who have a good customer experience become more engaged and are more likely to repurchase. Plus, customers are more likely to recommend the company to friends and relatives if they had a positive experience.
Artificial intelligence can help enhance the customer experience by processing data, interpreting the meanings. AI can also help personalize the experience for the customer. Companies of any size can leverage AI to improve their customer connections.
Together, Power Virtual Agents and Customer Service Insights are two powerhouse applications that can help you design a better, more positive customer experience and build customer engagement by leveraging intelligent chatbot technology. With Dynamics 365 Virtual Agent for Customer Service, you have the power of best in class Microsoft AI-enabled chatbot and analytics technology for one, easy to implement customer service so.
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