Customer Stories /

Ace Express



Client Since:

Main Services:
Dynamics CRM online solution integrated with Ace Express’ back office ERP system and including a web ordering and tracking portal

Technologies Used:
Dynamics CRM, SQL Server, Azure

“We needed a system which would automate logistical solutions and capture real-time information and display it in an accurate and easy-to-interpret way. We needed to develop best practice processes and techniques.”

Michael Tracey


Ace Express is a logistics company that provides express, pallet, ocean and air freight services. It also offers integrated logistics managed services including inventory holding, management and order fulfilment. Since its inception in 1989, it has grown to become Ireland’s leading freight company, with offices in Ireland, United Kingdom and the Far East.

The Challenge

Ace Express’ exponential growth meant an increase in transactions and data volumes. This put pressure on their cumbersome, out-of-date CRM system, one that provided limited reporting – a critical need for the business. Instead, Ace Express Freight required an automated logistical solution which enables real-time stock visibility, inventory management and ease-of-use. Having a system that could mine their growing volume of data for insight and growth was also a priority.

“Ace Express operates in an environment where sophisticated IT systems, complex reporting and CRM solutions are required. Through our expertise in this area, coupled with Ace Express Freight technical knowledge, we have built an intricate solution which best suits their business needs and improve work efficiencies.”

John Corley


The Solution

After extensive research for an integrated CRM solution Ace Express Freight selected Spanish Point to implement the Microsoft CRM solution. Working with Michael Tracey, Ace Express’ Operations Director, and his team, Spanish Point designed and built a sophisticated Dynamics CRM online solution integrated with Ace Express’ back office ERP system – including a web ordering and tracking portal. This solution automates back-end processes, freeing them to focus on business growth.

“The implementation of Microsoft Dynamics CRM by Spanish Point Technologies has provided us with a company-wide, omni-channel, CRM solution. This system enables integrated processes and effective decision-making across all business functions and puts us at the forefront of the freight industry.”

Michael Tracey


Key Benefits

Remote Access

Alignment of the organisation to a common mission and strategy

Visibility throughout all business processes

Better decision making

Secure and collaborative environment

Immediate customer access to online quote, payment and full track & trace