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Dynamics 365 Customer Insights Leading Enterprise Customer Data Platform

by Spanish Point - Apr 27, 2021
Dynamics 365 Customer Insights Leading Enterprise Customer Data Platform

Navigating the past year has been a challenge as organisations have had to predict the unpredictable, how their business will adapt, how to retain and even grow customer relationships, and how to think long-term when circumstances can change daily. As we continue through 2021 the path is still uncharted, but what’s clear is the importance of knowing your customer. Microsoft Dynamics 365 Customer Insights, a powerful, real-time customer data platform (CDP) can help you bring together transactional, behavioural, and demographic data to create a 360-degree view of your customers.

With the 2021 release wave 1 updates for engagement insights and audience insights in Dynamics 365 Customer Insights, Microsoft are elevating their customer data platform with even more capabilities to help businesses:

  • Get a holistic view of customers
  • Predict customer needs
  • Drive meaningful actions
  • Rely on a trusted platform to optimise security

Get a holistic view of customers

To know how your customers are behaving, you need to see the data, whether that be how customers navigate your webpages, what they purchase and when, or why they are contacting customer service. But if this data is scattered across disparate IT systems, it’s hard to see a clear picture. With the addition of engagement insights, you can connect digital analytics with customer profile data to see your customer service. By pulling fragmented data together, you can rely on a single source of truth to inform your strategy.

We believe you should be empowered to integrate your data, regardless of where it sits. Whether it is in the Microsoft ecosystem or any other system, you can ingest data into Dynamics 365 Customer Insights with prebuilt connectors. In this 2021 release wave 1, Microsoft are also introducing the seamless experience between Dynamics 365 Customer Insights and customer journey orchestration capabilities in Microsoft Dynamics 365 Marketing. With this new feature, you can build segments in Dynamics 365 Customer Insights to orchestrate real-time customer journeys in Dynamics 365 Marketing.

Predict Customer Needs

Data, even unified data, can mean little for your business without insights. But waiting for data insights can often take weeks or months, which can slow down the speed of your business. Microsoft offer out of the box AI models, which are ready to apply as is, and what would normally take weeks or months takes mere hours with Dynamics 365 Customer Insights. We know that your time is valuable and AI-driven insights can help you get value fast.

With AI-powered suggestion to help segment your customers for more personalised messaging. In this 2021 release wave 1, Microsoft have also added predicted customer lifetime values as well as transaction and subscription churn to make it easier to identify high-value and at-risk customers. With the addition of the next best action and recommended product features, you can pinpoint which product to recommend and a customer next and why.

Drive meaningful actions

Now that you know what your customers are doing and how you want to foster these relationships, it’s time to take action. Share your data insights with any application, whether through Microsoft or third-party platforms.

Rely on a trusted platform to optimise your security

Data privacy has become all the more important in recent years and this will help you keep your data safe by letting you maintain full control of it. By replacing internal data storage with your own data lake, you can manage your data without relying on third-party data integration tools and APIs.

In this 2021 release wave 1, Microsoft has added incremental data ingestion so that Dynamics 365 Customer Insights will only look for new and updated records since its last run, saving your business valuable time. And because Dynamics 365 Customer Insights is built on the trusted cloud platform Microsoft Azure, you can power your custom machine learning scenarios with the latest version of Azure Machine Learning web services.

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Learn more about Dynamics 365 Customer Insights at our upcoming webinar!