Understand your customers by unifying and enriching data in complete, up-to-date profiles. Access a comprehensive view of each customer across channels—including campaign responses, in-store and online visits and purchases, loyalty redemptions, customer service encounters, social interactions, or IoT signals.
Bring together all your customer data using prebuilt connectors. You can streamline data standardisation to create comprehensive profiles, you can enrich your customers profiles with interests and preferences.
You can create custom reports and expand your customer view, understand their behaviour across touchpoints and their journey through your sales cycle.
Track business performance, discover new audience segments, recommend relevant products and services, and identify high-value and at-risk customers.
Export insights to destinations including marketing automation, advertising, and customer engagement platforms from Microsoft and other providers.
Safeguard customer data with full control of the use, distribution, and removal of data.